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Affordable fashion, improved skincare and the wonders of cosmetic surgery mean that being the older side of 40, no longer has to include frumpy cardigans, saggy eyes and trousers Simon Cowell would be proud of.

Older celebrities such as the cast of Desperate Housewives, show civilians like us, that 40+ isn’t what it used to be; the beautiful actresses glamorise women in their 40’s, with their revealing outfits and perfectly quaffed hair. Looking youthful and healthy doesn’t have to end in your 40’s either; mature stars such as Sharon Stone look the same, if not better, than they did when they were 20 years younger.

This trend of eternal youth isn’t just for the famous and filthy rich however; these days normal folk can look just as good if we want to. Today women are looking after themselves a lot more; we now know that smoking, sun damage and poor diet will do little for our skin and can age us quickly. Botox and wrinkle-fillers are also becoming a popular choice amongst women, as non-invasive surgeries become more popular and less of a taboo.

Ever since Twiggy’s renowned success as the face of Marks & Spencer, older women are shopping more than before, with the hope of looking just as stylish as their new mature idol. While teenagers and young adults used to cringe about their mothers’ wardrobes, mothers over 40 now often share clothes with their children.

So if you want to look younger for longer, take care of your skin, dress how you want to dress and enjoy yourself.